Using Creepy Links in Sales Outreach (Without Being Creepy)
The difference between a helpful salesperson and an annoying one is timing. Creepy links solve billing.
In sales, "timing is everything" isn't a cliché; it's a mechanic.
Calling a lead who hasn't thought about you in a month is annoying. Calling a lead 5 minutes after they just read your pricing page is helpful. They are already in context.
A creepy link gives you this timing data. But how do you use it without scaring them off?
The Strategy: "Intent-Based Follow-Up"
Instead of a generic standard follow-up sequence ("Day 1, Day 3, Day 7"), switch to an intent-based sequence.
- The Signal: You get a notification that Prospect A just opened the "Pricing Deck" link you sent last week.
- The Action: Do NOT call instantly (that feels like stalking). Wait 30-60 minutes.
- The Script: "Hey [Name], I was just thinking about our conversation last week regarding [Pain Point] and wanted to see if you had any fresh thoughts?"
You don't need to say "I saw you clicked my link." You just use the fact that they did click it to know that they are available and thinking about the topic.
Why It Works
People buy when they are ready, not when you are ready. A creepy link shortener acts as a listening device for buying signals.
It filters your list. If you have 100 leads, don't call them alphabetically. Call the 5 who clicked your link today.
What to Avoid
Never use the data to corner the prospect. "I saw you opened the link, why didn't you buy?" is a surefire way to lose a deal. Use the data to prioritize your time, not to pressure the client.