Technical Guide

Anonymous Link Tracking Explained: Where Creepy Links Fit In

You don't need to know who clicked to know that they clicked.

In the creepy link ecosystem, there is a spectrum of tracking.

On one end, there is "Identification Tracking" (trying to pin a name to a user). On the other, there is Anonymous Event Tracking. We believe the future is Anonymous.

What IS Anonymous Tracking?

Anonymous tracking records the event but discards the identity.

It records: "Someone clicked Link #12345 at 12:00 PM from an iPhone."

It does NOT record: "User ID 999 (John Doe) clicked Link #12345."

Why is this better?

1. Regulatory Safety:
If you don't store PII (Personally Identifiable Information), you have far fewer headaches with GDPR and CCPA.

2. User Trust:
When tracking is anonymous, it's about aggregation and signals, not surveillance.

3. Contextual Sufficiency:
Usually, you already know who you sent the link to.
Example: You send a unique link ONLY to Client A. You see 1 click. You infer it is Client A. You didn't need the software to spy on them; you just needed the software to confirm the event occurred.

Creepy Link's Philosophy

We build tools for the "Contextual Sufficiency" model. We give you the signal (the click). You provide the context (who you sent it to).

This keeps the technology lightweight, fast, and privacy-respecting, while still giving you the "superpower" of knowing when your links are opened.

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